Happy Tuesday! I usually post on Mondays, but yesterday got away from me and I’m sitting here trying to figure out how. Oh well.
Last week, my novel, Claudia Must Die, was free for a few days. I promised some of you I’d let you know how it went. The simple answer is really well. It was downloaded over 6000 times. Also, it was downloaded in countries I don’t usually sell in, including: Italy, Japan, India, and Brazil.
There’s good news and bad news about after the sale. First the bad news. When my title was no longer free, Amazon’s ranking system was frozen. Usually they update the rankings every hour. At first I thought it was just my book. Then I noticed other authors experiencing the same issue. How did this hurt my sales? For starters, Claudia Must Die, wasn’t moved off the top 100 free lists for well over twelve hours. Because of this, people downloaded it thinking it was free and then returned it, and rightfully so. I feel absolutely horrible about the situation, even though I had zero control.
It also meant that when my book should have placed rather high on the top 100 paid genre listings, it didn’t since it was stuck in the free listings. I’ll never know how much this Amazon snafu cost me. What I do know is that when the situation was finally rectified, I sold over 100 copies. My hopes were for more and who knows if I angered potential fans who thought they were getting a free book.
There’s more good news, though. Since the sale, there have been seven more reviews for Claudia Must Die on Amazon.com (the US site). This is great news. All of you know how vital reviews are. Recently I read (and I can’t remember where) that only around one percent of readers leave reviews. For indie writers this is a serious concern, but more on reviews later.
Let me know if you have any questions or suggestions about promotions. Trust me, I’m not an expert, but I’m more than happy to share about my experiences.